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~isPartOf:"CESifo working papers"
~isPartOf:"Global advertising practice in a borderless world"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Working paper / European Institute for Advanced Studies in Management"
~subject:"Prinzipal-Agent-Theorie"
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Prinzipal-Agent-Theorie
Advertising industry
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Werbewirtschaft
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Globalisierung
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8
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7
Consumer behaviour
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Online-Marketing
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Agency theory
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advertising agency
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CESifo working papers
Global advertising practice in a borderless world
Journal of marketing communications
Working paper / European Institute for Advanced Studies in Management
International journal of marketing : IJM ; formerly Der Markt
2
Journal of current issues and research in advertising : JCIRA
2
European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of electronic commerce : IJEC
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Journal of marketing research : JMR
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Production and operations management : an international journal of the Production and Operations Management Society
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Prometheus : critical studies in innovation
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Services marketing quarterly
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ECONIS (ZBW)
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Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
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2
Advertising agency operating efficiency
Cheong, Yunjae
;
Kim, Kihan
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10011536091
Saved in:
3
Inhibition of brand integration amid changing agency structures
Kitchen, Philip J.
;
Spickett-Jones, J. Graham
;
Grimes, Tony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 149-168
Persistent link: https://www.econbiz.de/10003494102
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