Inhibition of brand integration amid changing agency structures
Philip J. Kitchen, J. Graham Spickett-Jones & Tony Grimes
| Year of publication: |
2007
|
|---|---|
| Authors: | Kitchen, Philip J. ; Spickett-Jones, J. Graham ; Grimes, Tony |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 13.2007, 2, p. 149-168
|
| Subject: | Markenführung | Brand management | Marketingmanagement | Marketing management | Werbewirtschaft | Advertising industry | Prinzipal-Agent-Theorie | Agency theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003494102