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~isPartOf:"CESifo working papers"
~isPartOf:"Global advertising practice in a borderless world"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Working paper / European Institute for Advanced Studies in Management"
~subject:"Sector development"
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Sector development
Advertising industry
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Werbewirtschaft
30
Globalisierung
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13
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8
Advertising
7
Consumer behaviour
4
Internet marketing
4
Konsumentenverhalten
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Online-Marketing
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Agency theory
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Branchenentwicklung
3
Creativity
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advertising agency
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Brennan, Linda
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Crawford, Robert
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Nguyen, Dang
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Parker, Lukas
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Sinclair, John
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CESifo working papers
Global advertising practice in a borderless world
Journal of marketing communications
Working paper / European Institute for Advanced Studies in Management
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
2
The advertising handbook
2
FEH-Report
1
Handbook of social media management : value chain and business models in changing media markets
1
Journal of business research : JBR
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Journal of economics & management strategy : JEMS
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Medien + Kommunikation
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Routledge studies in international business and the world economy
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Understanding China
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Working paper / Harvard Business School, Division of Research
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Zeitschrift für Unternehmensgeschichte
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ECONIS (ZBW)
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1
Globalisation of advertising : an overview of trends and issues
Sinclair, John
- In:
Global advertising practice in a borderless world
,
(pp. 12-21)
.
2017
Persistent link: https://www.econbiz.de/10011668009
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2
Globalisation, branding and advertising's stakeholders
Brennan, Linda
;
Crawford, Robert
- In:
Global advertising practice in a borderless world
,
(pp. 22-41)
.
2017
Persistent link: https://www.econbiz.de/10011668012
Saved in:
3
From global to social : digital communication and the future of globalisation and advertising
Crawford, Robert
;
Brennan, Linda
;
Nguyen, Dang
;
Parker, …
- In:
Global advertising practice in a borderless world
,
(pp. 219-227)
.
2017
Persistent link: https://www.econbiz.de/10011668028
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