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~isPartOf:"CESifo working papers"
~isPartOf:"Journal of marketing research : JMR"
~person:"Moreau, C. Page"
~subject:"Substitute goods"
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The effect of experiential analogies on consumer perceptions and attitudes
Goode, Miranda R.
;
Dahl, Darren W.
;
Moreau, C. Page
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 274-286
Persistent link: https://www.econbiz.de/10003965470
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