Jumaev, Mukhiddin; Prof. Dr. Dileep Kumar. M.; … - In: Far East Journal of Psychology and Business 6 No 3 Paper 4 March (2012) 4, pp. 36-55
The purpose of this study is to discuss the impact of customer loyalty in banking sector. The customer loyalty in …, one way to enhance customer loyalty in banking is by focusing on offering excellent services and meeting the needs of … relationships of several antecedents of customer loyalty in the context of retail banking in Northern Malaysia. Thus, it will review …