Survey the Role of Brand in Formation of Customer Loyalty in Financial Services Marketing by the Approach of Small Firms
Year of publication: |
2011
|
---|---|
Authors: | Jandaghi, Gholamreza ; Amini, Alireza ; Pirani, Parvaneh ; Amini, Zahra ; Kharazi, Hasan |
Published in: |
Far East Journal of Psychology and Business. - Far East Research Centre, ISSN 2219-5440. - Vol. 3 No 3 Paper 4 June.2011, 4, p. 50-61
|
Publisher: |
Far East Research Centre |
Subject: | Brand equity | customer loyalty | financial service marketing |
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