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~isPartOf:"CREMA Working Paper Series"
~isPartOf:"Historische Zeitschrift / Beiheft"
~isPartOf:"Journal of historical research in marketing"
~subject:"Marketingtheorie"
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Producing historical critical marketing studies : theory, method and politics
Tadajewski, Mark
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 549-575
Persistent link: https://www.econbiz.de/10009407696
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Yo, Clio! : can historiography save marketing scholarship?
Brown, Stephen
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 449-468
Persistent link: https://www.econbiz.de/10009407718
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Historical methodology : the perspective of a professionally trained historian turned marketer
Fullerton, Ronald A.
- In:
Journal of historical research in marketing
3
(
2011
)
4
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pp. 436-448
Persistent link: https://www.econbiz.de/10009407726
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