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~isPartOf:"CSR und Brand Management : Marken nachhaltig führen"
~isPartOf:"Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]"
~person:"Kalka, Regine"
~subject:"Deutschland"
~subject:"Event sector"
~type_genre:"Advisory report"
~type_genre:"Aufsatz im Buch"
~type_genre:"Thesis"
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CSR und Brand Management : Marken nachhaltig führen
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
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Die Messewirtschaft in Forschung und Praxis
Kalka, Regine
;
Küsters, Heinz
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 355-374)
.
2013
Persistent link: https://www.econbiz.de/10009780095
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