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~isPartOf:"California management review"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Europäische Hochschulschriften / 5"
~source:"econis"
~subject:"Corporate marketing"
~subject:"Stakeholder"
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Search: subject_exact:"Corporate image"
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Corporate marketing
Stakeholder
Corporate reputation
42
Firmenimage
42
Brand architecture
15
Markenarchitektur
15
Marketing management
15
Marketingmanagement
15
Corporate Social Responsibility
12
Corporate culture
12
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12
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12
Brand management
11
Markenführung
11
Public relations
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Balmern, John M. T.
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Beverland, Michael
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Dickinson-Delaporte, Sonio
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Harvey, William S.
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Loock, Moritz
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1
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1
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California management review
European journal of marketing : EJM
Europäische Hochschulschriften / 5
Corporate reputation review : an international journal
20
Journal of business ethics : JOBE
12
Corporate reputation review
9
Corporate social responsibility and environmental management
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business research : JBR
8
Corporate communications : an international journal
7
International studies of management and organization
6
The Academy of Management review : AMR
6
Academy of Management journal : AMJ
5
Marketing intelligence & planning
5
Australasian marketing journal
4
Business & society
4
Cogent business & management
4
Journal of international business and economics : JIBE
4
The journal of brand management : an international journal
4
Business strategy and the environment
3
Corporate reputation : managing opportunities and threats
3
Journal of marketing communications
3
Marketing : ZFP ; journal of research and management
3
Reputation Management
3
SpringerLink / Bücher
3
Studies in managerial and financial accounting
3
British journal of management : BJM
2
Business and society review : a quarterly forum on the role of business in a free society
2
Business ethics, the environment & responsibility
2
Contemporary thoughts on corporate branding and corporate identity management
2
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
2
Entrepreneurial business and economics review : EBER
2
European journal of management and business economics : EJM&BE
2
Facets of corporate identity, communication, and reputation
2
Faculty & research / Insead : working paper series
2
Finance research letters
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Foundations of Management : the journal of Warsaw University of Technology
2
Handbuch
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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1
Lens or prism? : how organisations sustain multiple and competing reputations
Harvey, William S.
;
Tourky, Marwa
;
Knight, Eric
; …
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 821-844
Persistent link: https://www.econbiz.de/10011704253
Saved in:
2
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
3
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
Saved in:
4
The transparency construct in corporate marketing
Leitch, Shirley R.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
Saved in:
5
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
6
Corporate reputations : built in or bolted on?
Dowling, Grahame R.
;
Moran, Peter
- In:
California management review
54
(
2011/12
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10009507852
Saved in:
7
Sustainability : how stakeholder perceptions differ from corporate reality
Peloza, John
;
Loock, Moritz
;
Cerruti, James
;
Muyot, Michael
- In:
California management review
55
(
2012/13
)
1
,
pp. 74-97
Persistent link: https://www.econbiz.de/10009672299
Saved in:
8
Building corporate reputation with stakeholders : exploring the role of message ambiguity for social marketers
Dickinson-Delaporte, Sonio
;
Beverland, Michael
; …
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1856-1874
Persistent link: https://www.econbiz.de/10008773199
Saved in:
9
CSR im Zeichen der Employer-Brand : Einfluss und Eignung des Konzeptes der Corporate Social Responsibility für das Employer-Branding in der stakeholderspezifischen Markenführung
Schmidt, Philipp
-
2009
Persistent link: https://www.econbiz.de/10003819291
Saved in:
10
Die Relevanz von Unternehmensreputation für Anlegerentscheidungen : eine experimentelle Studie
Schütz, Tobias
-
2005
Persistent link: https://www.econbiz.de/10002913551
Saved in:
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