Corporate reputations : built in or bolted on?
Year of publication: |
2012
|
---|---|
Authors: | Dowling, Grahame R. ; Moran, Peter |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 54.2011/12, 2, p. 25-42
|
Subject: | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Stakeholder | Corporate Social Responsibility | Corporate social responsibility |
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