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~isPartOf:"California management review"
~isPartOf:"Harvard business review : HBR"
~person:"Dawar, Niraj"
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Brand management
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Dawar, Niraj
Chesbrough, Henry William
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California management review
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
4
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4
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Global strategies for emerging Asia
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Harvard-Business-Manager : das Wissen der Besten
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IIM Bangalore Research Paper
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International marketing ; Vol. I
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International marketing ; Vol. VI
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Journal of business research : JBR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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A better way to map brand
strategy
Dawar, Niraj
;
Bagga, Charan K.
- In:
Harvard business review : HBR
93
(
2015
)
6
,
pp. 90-97
Persistent link: https://www.econbiz.de/10011296653
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2
When marketing is
strategy
Dawar, Niraj
- In:
Harvard business review : HBR
91
(
2013
)
12
,
pp. 100-108
Persistent link: https://www.econbiz.de/10010226667
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3
B2B brand architecture
Muylle, Steve
;
Dawar, Niraj
;
Deva, Rangarajan
- In:
California management review
54
(
2011/12
)
2
,
pp. 58-71
Persistent link: https://www.econbiz.de/10009507850
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