A better way to map brand strategy
Year of publication: |
2015
|
---|---|
Authors: | Dawar, Niraj ; Bagga, Charan K. |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 93.2015, 6, p. 90-97
|
Subject: | Markenführung | Brand management | Performance-Messung | Performance measurement | Markenimage | Brand image | Kfz-Industrie | Automotive industry | Brauerei | Brewery | USA | United States |
-
Millennials and the take-off of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J., (2021)
-
Stolle, Wulf, (2013)
-
Topaloglu, Omer, (2018)
- More ...
-
Asymmetric consequences of radical innovations on category representations of competing brands
Bagga, Charan K., (2016)
-
Object valuation and non-ownership possession : how renting and borrowing impact willingness-to-pay
Bagga, Charan K., (2019)
-
Forging a stronger academic-practitioner partnership : the case of Net Promoter Score (NPS)
Bendle, Neil T., (2019)
- More ...