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~isPartOf:"California management review"
~isPartOf:"Legends in marketing"
~person:"Ambler, Tim"
~person:"Blattberg, Robert C."
~person:"Kotler, Philip"
~person:"Spekman, Robert E."
~type_genre:"Reprint"
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Ambler, Tim
Blattberg, Robert C.
Kotler, Philip
Spekman, Robert E.
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Krishnamurthi, Lakshman
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California management review
Legends in marketing
The evolution of nonprofit marketing
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Nonprofit marketing : sectoral applications
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Macromarketing - a global focus ; Vol. 4
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The development of marketing theory and its philosophical underpinnings
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Analytical marketing
Kotler, Philip
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2012
Persistent link: https://www.econbiz.de/10009503403
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Marketing theory and orientations
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503404
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