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~isPartOf:"California management review"
~isPartOf:"Legends in marketing"
~person:"Ambler, Tim"
~person:"Kotler, Philip"
~type_genre:"Collection of articles written by one author"
~type_genre:"Reprint"
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California management review
Legends in marketing
The evolution of nonprofit marketing
3
Nonprofit marketing : sectoral applications
2
Macromarketing - a global focus ; Vol. 4
1
The development of marketing theory and its philosophical underpinnings
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ECONIS (ZBW)
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Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
2
Analytical marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503403
Saved in:
3
Marketing theory and orientations
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503404
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4
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
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