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~isPartOf:"California management review"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"Internet marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Employee contributions to brand equity
Gelb, Betsy D.
;
Rangarajan, Deva
- In:
California management review
56
(
2013/14
)
2
,
pp. 95-112
Persistent link: https://www.econbiz.de/10010342546
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