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~isPartOf:"California management review"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Employee contributions to brand equity
Gelb, Betsy D.
;
Rangarajan, Deva
- In:
California management review
56
(
2013/14
)
2
,
pp. 95-112
Persistent link: https://www.econbiz.de/10010342546
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