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~isPartOf:"California management review : CMR"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Review of marketing research"
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Deconstructing the "First moment of truth" : understanding unplanned consideration and purchase conversion using in-store video tracking
Hui, Sam K.
;
Huang, Yanliu
;
Suher, Jacob
;
Inman, J. Jeffrey
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 445-462
Persistent link: https://www.econbiz.de/10009786184
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