Deconstructing the "First moment of truth" : understanding unplanned consideration and purchase conversion using in-store video tracking
Sam K. Hui, Yanliu Huang, Jacob Suher, and J. Jeffrey Inman
Year of publication: |
2013
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Authors: | Hui, Sam K. ; Huang, Yanliu ; Suher, Jacob ; Inman, J. Jeffrey |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 50.2013, 4, p. 445-462
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Subject: | shopper insights | video tracking | point-of-purchase behavior | unplanned consideration | unplanned purchase | Konsumentenverhalten | Consumer behaviour | Ladengeschäft | Retail outlet |
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