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~isPartOf:"Canadian journal of agricultural economics : CJAE"
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Measures of online advertising effectiveness for market penetration : the case of orange juice consumers
House, Lisa A.
;
Jiang, Yuan
;
Salois, Matthew
- In:
Canadian journal of agricultural economics : CJAE
63
(
2015
)
4
,
pp. 435-448
Persistent link: https://www.econbiz.de/10011453802
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