//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Capturing, analyzing, and managing word-of-mouth in the digital marketplace"
~subject:"Advertising effects"
~subject:"Emotion"
~subject:"Vertrauen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virales Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Emotion
Vertrauen
Viral marketing
12
Virales Marketing
12
Social Web
11
Social web
11
Consumer behaviour
4
Konsumentenverhalten
4
Customer satisfaction
3
Kundenzufriedenheit
3
Competitive advantage
2
Confidence
2
Erfolgsfaktor
2
India
2
Indien
2
Kaufentscheidung
2
Purchase decision
2
Success factor
2
Tourism industry
2
Tourismuswirtschaft
2
Turkey
2
Türkei
2
Wettbewerbsvorteil
2
Africa
1
Afrika
1
Akademiker
1
Brand management
1
Content analysis
1
Customer retention
1
Customer value
1
Definition
1
Fast moving consumer goods
1
Inhaltsanalyse
1
Innovation adoption
1
Innovationsakzeptanz
1
Junge Erwachsene
1
Kundenbindung
1
Kundenwert
1
Markenführung
1
Motivation theory
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
3
Book section
3
Language
All
English
3
Author
All
Bhansali, Lovish
1
Goswami, Shubham
1
Jain, Dhiraj
1
Nair, K. Sanal
1
Roy, Moumita
1
Published in...
All
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Journal of business research : JBR
26
Journal of retailing and consumer services
22
International journal of hospitality management
16
Journal of marketing communications
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Tourism management : research, policies, practice
13
Psychology & marketing
12
International journal of internet marketing and advertising : IJIMA
11
European journal of marketing : EJM
10
Journal of advertising research
10
Journal of promotion management : innovations in planning and applied research
10
The journal of product & brand management
10
International journal of advertising : the review of marketing communications
9
International journal of contemporary hospitality management
9
Journal of internet commerce
9
Journal of travel and tourism marketing
9
Asia Pacific journal of marketing and logistics
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the quarterly review of marketing communications
7
International journal of electronic marketing and retailing : IJEMR
7
Journal of electronic commerce research : JECR
7
Journal of hospitality marketing & management
7
Information systems research : ISR
6
The international review of retail, distribution and consumer research
6
Cogent business & management
5
International journal of consumer studies
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of management information systems : JMIS
5
Journal of marketing
5
Journal of marketing research
5
International journal of business information systems : IJBIS
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international consumer marketing
4
Journal of marketing research : JMR
4
The journal of services marketing
4
Tourism management perspectives : TMP
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigating impact of electronic word of mouth on consumer purchase intention
Goswami, Shubham
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 213-229)
.
2016
Persistent link: https://www.econbiz.de/10011430664
Saved in:
2
Is it worth sharing? : evaluating the role of content and emotions in viral marketing
Roy, Moumita
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 249-277)
.
2016
Persistent link: https://www.econbiz.de/10011430669
Saved in:
3
Impact of online reviews on purchasing decisions : an empirical study among Indian academicians
Jain, Dhiraj
;
Bhansali, Lovish
;
Nair, K. Sanal
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 278-291)
.
2016
Persistent link: https://www.econbiz.de/10011430676
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->