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~isPartOf:"Case studies on MNCs in India"
~isPartOf:"Marketing intelligence & planning"
~type_genre:"Fallstudie"
~type_genre:"Lehrbuch"
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Marketing management
11
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Case studies on MNCs in India
Marketing intelligence & planning
Lehrbuch
56
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16
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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Building corporate identity, image and reputation in the digital era
7
Always learning
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wi - Wirtschaft
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Entrepreneurship marketing : principles and practice of SME marketing
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European journal of marketing : EJM
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Market orientation : transforming food and agribusiness around the customer
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Cases on innovations in educational marketing : transnational and technological strategies
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Harvard-Business-Manager : das Wissen der Besten
3
International journal of technology marketing : IJTMkt
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1
The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar
;
Hart, Susan
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10009570956
Saved in:
2
The application of marketing principles to a social marketing campaign
Henley, Nadine
;
Raffin, Sandrine
;
Caemmerer, Barbara
- In:
Marketing intelligence & planning
29
(
2011
)
7
,
pp. 697-706
Persistent link: https://www.econbiz.de/10009384713
Saved in:
3
The Nigerian movie industry "Nollywood" : a nearly perfect marketing case study
Madichie, Nnamdi O.
- In:
Marketing intelligence & planning
28
(
2010
)
5
,
pp. 625-649
Persistent link: https://www.econbiz.de/10008651749
Saved in:
4
International Committee of the Red Cross : emblems of humanity
Torres, Ann M.
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 223-235
Persistent link: https://www.econbiz.de/10003989410
Saved in:
5
Dancing with macro-boycotters : the case of Arla Foods
Abosag, Ibrahim
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 365-373
Persistent link: https://www.econbiz.de/10003989437
Saved in:
6
Unilever in India : rural marketing initiatives
In:
Case studies on MNCs in India
,
(pp. 141-161)
.
2007
Persistent link: https://www.econbiz.de/10003737795
Saved in:
7
Unilever in India : building the ice cream business
In:
Case studies on MNCs in India
,
(pp. 163-181)
.
2007
Persistent link: https://www.econbiz.de/10003737798
Saved in:
8
Detergent wars in India
In:
Case studies on MNCs in India
,
(pp. 245-269)
.
2007
Persistent link: https://www.econbiz.de/10003737802
Saved in:
9
Coca-Cola India in 2004 : marketing strategy
In:
Case studies on MNCs in India
,
(pp. 271-295)
.
2007
Persistent link: https://www.econbiz.de/10003737807
Saved in:
10
LG in India
In:
Case studies on MNCs in India
,
(pp. 297-317)
.
2007
Persistent link: https://www.econbiz.de/10003737808
Saved in:
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