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~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung"
~subject:"Corporate reputation"
~subject:"Markenarchitektur"
~subject:"Marketing management"
~type_genre:"Case study"
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Cases on branding strategies and product development : successes and pitfalls
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
Employer Branding : Arbeitgeber positionieren und präsentieren
9
Best practice der Markenführung
3
Journal of marketing management : MM
3
Building corporate identity, image and reputation in the digital era
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate brand and corporate reputation
2
Innen beginnen : von der internen Kommunikation zum Internal Branding
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Marketing intelligence & planning
2
Meffert-Marketing-Edition
2
Swarm Branding : Markenführung im Zeitalter von Web 2.0
2
Trademarks, brands, and competitiveness
2
AccessMM-Reihe Grundlagen
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Brands : interdisciplinary perspectives
1
Business analytics and cyber security management in organizations
1
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Diversity in European marketing : text and cases
1
Engaging consumers through branded entertainment and convergent media
1
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
1
European journal of marketing : EJM
1
Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
1
Fallstudien zur Unternehmensführung
1
Gabler Edition Wissenschaft
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Gabler Research
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HBR case studies series
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Handbook of contemporary marketing in China : theories and practices
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
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International studies of management and organization
1
Journal of business strategy
1
Journal of communication management : an international journal
1
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1
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Ariika bean bags : a successful brand capable of international expansion?
Hussein, Rania
;
Mostafa, Hend
- In:
Cases on branding strategies and product development : …
,
(pp. 277-297)
.
2015
Persistent link: https://www.econbiz.de/10010504634
Saved in:
2
Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
Saved in:
3
Image, Marke und Trend : mit Retro-Design und neuen Kunden auf Erfolgskurs
Metzenmacher, Ralf
- In:
Erfolgsfaktor Kundenzufriedenheit : Handbuch für …
,
(pp. 243-265)
.
2012
Persistent link: https://www.econbiz.de/10009697108
Saved in:
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