Ariika bean bags : a successful brand capable of international expansion?
Year of publication: |
2015
|
---|---|
Authors: | Hussein, Rania ; Mostafa, Hend |
Published in: |
Cases on branding strategies and product development : successes and pitfalls. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-7393-9. - 2015, p. 277-297
|
Subject: | Marketingmanagement | Marketing management | Internationaler Markteintritt | International market entry | Markenführung | Brand management | Naturfaser | Natural fibre | Verpackung | Packaging | Verpackungswirtschaft | Packaging industry | Ägypten | Egypt |
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