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~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"Perspectives on international corporate responsibility : [second Conference on International Corporate Responsibility in Amsterdam on June 18 - 20, 2004]"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Großbritannien"
~subject:"Markenführung"
~subject:"Marketingmanagement"
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Cases on branding strategies and product development : successes and pitfalls
Perspectives on international corporate responsibility : [second Conference on International Corporate Responsibility in Amsterdam on June 18 - 20, 2004]
Young consumers : insight and ideas for responsible marketers
Consumer goods Europe
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Working paper series / Ipag Business School : working paper
2
Brands : interdisciplinary perspectives
1
Business & society
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Corporate social responsibility : a case study approach
1
Digital strategies in a global market : navigating the Fourth Industrial Revolution
1
Diskussionsbeiträge / IEW, Institut für Europäische Wirtschaft, Fakultät für Wirtschaftswissenschaft der Ruhr-Universität Bochum
1
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
European Working Group 'Multiple Criteria Decision Aiding' Series
1
European journal of marketing : EJM
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Fontys Venlo - publication of applied sciences
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Global corporate citizenship
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Inside marketing : practices, ideologies, devices
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of business and globalisation : IJBG
1
International journal of entrepreneurship education : IJEE
1
International journal of management, economics and social sciences : IJMESS
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International review on public and non-profit marketing
1
Journal of Islamic marketing
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Journal of Islamic marketing : JIMA
1
Journal of advanced research in law and economics : JARLE
1
Journal of business strategy
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of international management
1
Journal of strategic marketing
1
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
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Brand hate in the cosmetic industry : drugstore versus luxury make-up brands
Ong, Sharon Xin Ying
;
Vila-Lopez, Natalia
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10014511530
Saved in:
2
A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
Saved in:
3
Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
Saved in:
4
Environmentally friendly parenting : are cloth nappies a step too far?
Pendry, Louise F.
;
Mewse, Avril J.
;
Burgoyne, Carole B.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10009535634
Saved in:
5
Marketing of harmful products
Radulian, Laura
- In:
Perspectives on international corporate responsibility …
,
(pp. 329-357)
.
2005
Persistent link: https://www.econbiz.de/10009385498
Saved in:
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