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~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~person:"Padma, R."
~person:"Srivastava, Mukta"
~source:"econis"
~subject:"Indien"
~subject:"Marketingmanagement"
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Cases on branding strategies and product development : successes and pitfalls
Young consumers : insight and ideas for responsible marketers
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A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
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Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
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