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~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
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Padma, R.
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Cases on branding strategies and product development : successes and pitfalls
Consumer goods Europe
10
Journal of Islamic marketing
9
Journal of retailing and consumer services
8
Märkte
7
Journal of consumer behaviour : an international research review
6
Journal of Asian finance, economics and business : JAFEB
4
Kosmetik-Jahrbuch
4
Märkte: Informationen für die Werbeplanung
4
Young consumers : insight and ideas for responsible marketers
4
International journal of advertising : the quarterly review of marketing communications
3
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
3
Marketing i menedžment innovacij : m&mi
3
The journal of brand management : an international journal
3
The journal of consumer marketing
3
... Symposium der DGK
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Administrative Sciences : open access journal
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Asia Pacific journal of marketing and logistics
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Business history
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Cogent business & management
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European journal of marketing : EJM
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Europäische Hochschulschriften / 5
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Feminist economics
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Gender, China and the World Trade Organization : essays from feminist economics
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International journal of business competition and growth : IJBCG
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International journal of hospitality management
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International journal of services technology and management
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Journal of Islamic accounting and business research
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Journal of Islamic marketing : JIMA
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Journal of advertising research
2
Journal of fashion marketing and management
2
Journal of global marketing
2
Journal of international consumer marketing
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Marketing letters : a journal of research in marketing
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NBER Working Paper
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NBER working paper series
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Nielsen Informationen
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Organizations and markets in emerging economies
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A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
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Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
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