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~isPartOf:"Celebrity, convergence and transformation"
~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Crespo, Cátia Fernandes"
~person:"Preece, Chloe"
~subject:"Celebrity-Werbung"
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Celebrity-Werbung
Brand management
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Celebrity endorsement
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Consumer behaviour
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Markenführung
2
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1
Athletes
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Athletic performance
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Crespo, Cátia Fernandes
Preece, Chloe
Kim, Taehee
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Ko, Yong Jae
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Celebrity, convergence and transformation
International journal of sports marketing & sponsorship
Journal of marketing management : MM
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Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
2
The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe
- In:
Celebrity, convergence and transformation
,
(pp. 164-192)
.
2018
Persistent link: https://www.econbiz.de/10011737146
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