Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Year of publication: |
2022
|
---|---|
Authors: | Ferreira, Alcina Gaspar ; Crespo, Cátia Fernandes ; Mendes, Cédric |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 23.2022, 2, p. 259-277
|
Subject: | Athletic performance | Brand engagement | Endorsement | Marketable lifestyle | Social media | Sport celebrity | Social Web | Social web | Sportler | Athletes | Celebrity-Werbung | Celebrity endorsement | Lebensstil | Lifestyle | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Online-Marketing | Internet marketing | Markenführung | Brand management | Profisport | Professional sports | Werbewirkung | Advertising effects |
-
Brison, Natasha T., (2016)
-
Impact of Facebook marketing on Lebanese athletes' decision-making process
Daou, Lindos, (2018)
-
Felbert, Aaron von, (2021)
- More ...
-
Ferreira, Alcina Gaspar, (2021)
-
The influence of storytelling on the consumer-brand relationship experience
Crespo, Cátia Fernandes, (2023)
-
The impact of country of origin on brand equity: An analysis of the wine sector
Passagem, Nadia, (2020)
- More ...