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~isPartOf:"Changing the course of marketing : alternative paradigms for widening marketing theory"
~isPartOf:"International marketing ; Vol. 1"
~isPartOf:"Journal of marketing management : MM"
~person:"Jain, Subhash C."
~person:"Koh, Anthony C."
~subject:"Internationales Marketing"
~subject:"Marketingtheorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudiensammlung"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammelwerk"
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Changing the course of marketing : alternative paradigms for widening marketing theory
International marketing ; Vol. 1
Journal of marketing management : MM
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Relationships among organisational characteristics, marketing strategy and export performance
Koh, Anthony C.
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2008
Persistent link: https://www.econbiz.de/10003655296
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Standardization of international marketing strategy : some research hypotheses
Jain, Subhash C.
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2008
Persistent link: https://www.econbiz.de/10003655495
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