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~isPartOf:"Chemnitz economic papers"
~isPartOf:"Göttinger Beiträge zur Handwerksforschung"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of purchasing and supply management"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Digitalisierung"
~subject:"Online-Marketing"
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Digitalisierung
Online-Marketing
Bibliometrics
217
Bibliometrie
217
Systematic literature review
112
Literature review
101
Consumer behaviour
53
Konsumentenverhalten
53
systematic literature review
39
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27
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3
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1
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1
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Chemnitz economic papers
Göttinger Beiträge zur Handwerksforschung
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of consumer studies
International journal of contemporary hospitality management
Journal of business research : JBR
Journal of purchasing and supply management
Technological forecasting & social change : an international journal
The marketing review
4
International journal of technology marketing : IJTMkt
3
Technovation : the international journal of technological innovation, entrepreneurship and technology management
3
The journal of strategic information systems : incorporating International Information Systems
3
Electronic markets : the international journal on networked business
2
European management journal
2
Impact of digitalization on reporting, tax avoidance, accounting, and green finance
2
Information systems and e-business management : ISeB
2
International journal of Indian culture and business management : IJICBM
2
International journal of entrepreneurial behavior & research
2
International journal of innovation and technology management : IJITM
2
International journal of physical distribution and logistics management
2
International journal of production research
2
Journal of knowledge management
2
Journal of strategic marketing
2
Knowledge management research & practice : KMRP ; an official journal of the OR Society
2
Management review quarterly
2
Psychology & marketing
2
The journal of business & industrial marketing
2
Accounting, auditing & accountability journal
1
Business & information systems engineering
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Business process management journal
1
Business strategy and the environment
1
Businesses
1
Chemnitz Economic Papers
1
Computational & mathematical organization theory
1
Contemporary trends in innovative marketing strategies
1
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
1
Digital and Sustainable Transformations in a Post-COVID World : Economic, Social, and Environmental Challenges
1
Digital business
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Emerging Technologies in Business : Innovation Strategies for Competitive Advantage
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
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ECONIS (ZBW)
28
EconStor
1
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1
Consumers' brand personality perceptions in a digital world : a systematic
literature
review
and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
2
The dimensions and roles of online content in social commerce : a systematic
literature
review
and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
3
Digital transformation in education : a systematic review of education 4.0
Mukul, Esin
;
Büyüközkan, Gülçin
- In:
Technological forecasting & social change : an …
194
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014474697
Saved in:
4
Mapping digital innovation : a bibliometric analysis and systematic
literature
review
Cheng, Cong
;
Wang, Limin
;
Xie, Hongming
;
Yan, Lulu
- In:
Technological forecasting & social change : an …
194
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014475048
Saved in:
5
Consolidating digital servitization research : a systematic review, integrative framework, and future research directions
Lei, Shen
;
Sun, Wanqin
;
Parida, Vinit
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014331463
Saved in:
6
Exploring online customer experience : a systematic
literature
review
and research agenda
Kacprzak, Agnieszka
;
Hensel, Przemysław
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2583-2608
Persistent link: https://www.econbiz.de/10014427348
Saved in:
7
Digital technology and business model innovation : a systematic
literature
review
and future research agenda
Ancillai, Chiara
;
Sabatini, Andrea
;
Gatti, Marco
; …
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-43
Persistent link: https://www.econbiz.de/10014250994
Saved in:
8
Is digital transformation threatened? : a systematic
literature
review
of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
9
Moving from servitization to digital servitization : identifying the required dynamic capabilities and related microfoundations to facilitate the transition
Chirumalla, Koteshwar
;
Leoni, Luna
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014280483
Saved in:
10
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
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