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~isPartOf:"Cogent business & management"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Research"
~subject:"Online-Handel"
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Cogent business & management
European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Research
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Pakistan journal of commerce and social sciences
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Schriftenreihe Marketing, Management
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The IUP journal of brand management : IJBRM
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Fostering consumer-brand relationships in social media environments : the role of parasocial interaction
Labrecque, Lauren I.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 134-148
Persistent link: https://www.econbiz.de/10010399424
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2
Effects of trust beliefs on consumers' online intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 936-962
Persistent link: https://www.econbiz.de/10009231674
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