Effects of trust beliefs on consumers' online intentions
Year of publication: |
2011
|
---|---|
Authors: | Becerra, Enrique P. ; Korgaonkar, Pradeep K. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 6, p. 936-962
|
Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Markentreue | Brand loyalty | Informationsverbreitung | Information dissemination | USA | United States |
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