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~isPartOf:"Cogent business & management"
~isPartOf:"Global business review"
~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~isPartOf:"Journal of marketing theory and practice"
~subject:"Markenimage"
~type:"article"
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Search: subject_exact:"Consumer attitudes"
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Markenimage
Consumer attitudes
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Verbrauchereinstellung
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Consumer behaviour
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theory of planned behaviour
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theory of planned behavior
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Cogent business & management
Global business review
Journal of Asian finance, economics and business : JAFEB
Journal of marketing theory and practice
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International journal of Islamic marketing and branding
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International journal of market research
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Journal of Islamic marketing : JIMA
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Asian Academy of Management journal : AAMJ
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International journal of business and globalisation : IJBG
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International journal of enterprise network management
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of technology marketing : IJTMkt
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of strategic marketing
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Management and information technology in the digital era : challenges and perspectives
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Marketing : ZFP ; journal of research and management
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Marketing intelligence & planning
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Psychology & marketing
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South Asian journal of management : SAJM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Sustainable fashion supply chain management : from sourcing to retailing
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The journal of brand management : an international journal
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The journal of management development
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Young consumers : insight and ideas for responsible marketers
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An integrated framework of customer-based brand equity and theory of planned behavior : a meta-analysis approach
Wu, Wann-Yih
;
Do, Thi-Yen
;
Nguyen Phuoc Thien
;
Anridho, …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
8
,
pp. 371-381
Persistent link: https://www.econbiz.de/10012670696
Saved in:
2
Tipping the purchase with external cues : influencing the behaviors of ambivalent consumers with contextual primes
Yang, Lifeng
;
Unnava, Hanumantha Rao
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 442-461
Persistent link: https://www.econbiz.de/10011600570
Saved in:
3
Thinking about fit and donation format in cause marketing : the effects of need for cognition
Kerr, Anthony H.
;
Das, Neel
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 103-112
Persistent link: https://www.econbiz.de/10009729463
Saved in:
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