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~isPartOf:"Cogent business & management"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Andersen, Poul Houman"
~person:"Balaji, M. S."
~person:"Bartikowski, Boris"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Beziehungsmarketing
Brand image
Consumer behaviour
22
Konsumentenverhalten
22
Relationship marketing
16
Brand management
8
Markenführung
8
Customer satisfaction
7
Kundenzufriedenheit
7
Lieferantenmanagement
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Markenimage
7
Supplier relationship management
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Business-to-business marketing
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Personality psychology
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Corporate Social Responsibility
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Andersen, Poul Houman
Balaji, M. S.
Bartikowski, Boris
Diamantopoulos, Adamantios
13
Gupta, Suraksha
12
Ko, Eunju
12
Naudé, Peter
11
Valette-Florence, Pierre
11
Agnihotri, Raj
10
Foroudi, Pantea
10
Kim, Kyung Hoon
10
Terho, Harri
10
Christodoulides, George
9
Veloutsou, Cleopatra
9
Ewing, Michael
8
Sharma, Piyush
8
Arslanagic-Kalajdzic, Maja
7
Dwivedi, Yogesh Kumar
7
La Rocca, Antonella
7
Melewar, T. C.
7
Nyadzayo, Munyaradzi W.
7
Akter, Shahriar
6
Casidy, Riza
6
Eggert, Andreas
6
Filieri, Raffaele
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Henneberg, Stephan
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Itani, Omar S.
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Mandler, Timo
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Michel, Géraldine
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Mohan, Mayoor
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Oghazi, Pejvak
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Roy, Sanjit
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Snehota, Ivan
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Aiello, Gaetano
5
Babin, Barry J.
5
Brodie, Roderick J.
5
Brown, Brian P.
5
Chatterjee, Sheshadri
5
Cornwell, T. Bettina
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Cogent business & management
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business ethics : JOBE
Journal of business research : JBR
Global business and organizational excellence : a review of research & best practices
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
1
International journal of hospitality management
1
Journal of purchasing and supply management
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of strategic marketing
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
The journal of services marketing
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The marketing review
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The service industries journal
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ECONIS (ZBW)
20
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1
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
2
Editorial: the parallax nature of studying business markets, relationships and networks
Andersen, Poul Houman
;
Kim, Woonho
;
Medlin, Christopher J.
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A5-A7
Persistent link: https://www.econbiz.de/10014333937
Saved in:
3
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
4
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
5
Using a "lens" to re-search business markets, relationships and networks : tensions, challenges and possibilities
Ojansivu, Ilkka
;
Medlin, Christopher John
;
Andersen, …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013206407
Saved in:
6
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
7
Letting go or getting back : how organization culture shapes frontline employee response to customer incivility
Balaji, M. S.
;
Jiang, Yangyang
;
Singh, Gurbir
;
Jha, Subhash
- In:
Journal of business research : JBR
111
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012237741
Saved in:
8
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
9
Effect of service-related resources on employee and customer outcomes in trade shows
Jha, Subhash
;
Balaji, M. S.
;
Ranjan, Kumar Rakesh
; …
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 48-59
Persistent link: https://www.econbiz.de/10011990721
Saved in:
10
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
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