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~isPartOf:"Cogent business & management"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Balaji, M. S."
~person:"Bartikowski, Boris"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Ethnic group"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Beziehungsmarketing
Brand image
Ethnic group
Consumer behaviour
22
Konsumentenverhalten
22
Relationship marketing
12
Brand management
7
Customer satisfaction
7
Kundenzufriedenheit
7
Markenführung
7
Dienstleistungsqualität
6
Markenimage
6
Service quality
6
China
5
Cultural identity
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Kulturelle Identität
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Ethnische Gruppe
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Internet marketing
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Online-Marketing
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Persönlichkeitspsychologie
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Virales Marketing
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Beschwerdemanagement
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Complaint management
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International marketing
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Internationales Marketing
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United Kingdom
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Website cultural congruity
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Werbewirkung
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B-to-B-Marketing
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Balaji, M. S.
Bartikowski, Boris
Diamantopoulos, Adamantios
13
Gupta, Suraksha
12
Ko, Eunju
12
Naudé, Peter
11
Valette-Florence, Pierre
11
Agnihotri, Raj
10
Foroudi, Pantea
10
Kim, Kyung Hoon
10
Terho, Harri
10
Christodoulides, George
9
Veloutsou, Cleopatra
9
Ewing, Michael
8
Sharma, Piyush
8
Arslanagic-Kalajdzic, Maja
7
Dwivedi, Yogesh Kumar
7
La Rocca, Antonella
7
Melewar, T. C.
7
Nyadzayo, Munyaradzi W.
7
Akter, Shahriar
6
Babin, Barry J.
6
Casidy, Riza
6
Eggert, Andreas
6
Filieri, Raffaele
6
Henneberg, Stephan
6
Itani, Omar S.
6
Jamal, Ahmad
6
Mandler, Timo
6
Michel, Géraldine
6
Mohan, Mayoor
6
Oghazi, Pejvak
6
Roy, Sanjit
6
Snehota, Ivan
6
Aiello, Gaetano
5
Andersen, Poul Houman
5
Brodie, Roderick J.
5
Brown, Brian P.
5
Chatterjee, Sheshadri
5
Cleveland, Mark
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Cogent business & management
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business ethics : JOBE
Journal of business research : JBR
Global business and organizational excellence : a review of research & best practices
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
1
International journal of hospitality management
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of strategic marketing
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
The journal of services marketing
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The marketing review
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The service industries journal
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ECONIS (ZBW)
19
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1
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
2
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
3
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
4
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
5
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
6
Letting go or getting back : how organization culture shapes frontline employee response to customer incivility
Balaji, M. S.
;
Jiang, Yangyang
;
Singh, Gurbir
;
Jha, Subhash
- In:
Journal of business research : JBR
111
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012237741
Saved in:
7
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
8
Effect of service-related resources on employee and customer outcomes in trade shows
Jha, Subhash
;
Balaji, M. S.
;
Ranjan, Kumar Rakesh
; …
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 48-59
Persistent link: https://www.econbiz.de/10011990721
Saved in:
9
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
10
Are cynical customers satisfied differently? : role of negative inferred motive and customer participation in service recovery
Balaji, M. S.
;
Jha, Subhash
;
Sengupta, Aditi Sarkar
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011855231
Saved in:
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