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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Kamakura, Wagner A."
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Einzelhandel"
~subject:"Innovation"
~subject:"Internet marketing"
~subject:"SME"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
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Kamakura, Wagner A.
Warlop, Luk
11
Yi, Youjae
11
Gijsbrechts, Els
10
Woodside, Arch G.
10
Dekimpe, Marnik G.
9
Muller, Eitan
9
Chan, Eugene Y.
8
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6
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6
Libai, Barak
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Clement, Michel
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Ding Hooi Ting
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Cogent business & management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Psychology & marketing
Journal of marketing research : JMR
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of economic psychology : research in economic psychology and behavioral economics
1
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
5
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1
A picture is worth a thousand words : translating product reviews into a product positioning map
Moon, Sangkil
;
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 265-285
Persistent link: https://www.econbiz.de/10011672001
Saved in:
2
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
3
Socioeconomic status and consumption in an emerging economy
Kamakura, Wagner A.
;
Mazzon, Jose A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 4-18
Persistent link: https://www.econbiz.de/10009732720
Saved in:
4
Quality-adjusted price comparison of non-homogeneous products across Internet retailers
Kamakura, Wagner A.
;
Moon, Sangkil
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 189-196
Persistent link: https://www.econbiz.de/10003885201
Saved in:
5
Concomitant variable latent class models for conjoint analysis
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
5
,
pp. 451-464
Persistent link: https://www.econbiz.de/10001175290
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