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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Sauer, Nicola E."
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"SME"
~subject:"Werbewirkung"
~type:"article"
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Cogent business & management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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4
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2
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Management mit Vision und Verantwortung : eine Herausforderung an Wissenschaft und Praxis ; Festschrift für Hans Raffée zum 75. Geburtstag
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ECONIS (ZBW)
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Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria
;
Sauer, Nicola E.
;
Sprott, David E.
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
Saved in:
2
The effect of stylistic product information on consumers' aesthetic responses
Schnurr, Benedikt
;
Sauer, Nicola E.
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011448930
Saved in:
3
Motivational drivers of content contribution to company- versus consumer-hosted online communities
Teichmann, Karin
;
Sauer, Nicola E.
;
Plank, Andreas
; …
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10010527157
Saved in:
4
Online consumption communities : an introduction
Sauer, Nicola E.
;
Wiertz, Caroline
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 235-239
Persistent link: https://www.econbiz.de/10010527173
Saved in:
5
Drivers of consumer-brand identification
Sauer, Nicola E.
;
Ratneshwar, Srinivasan
;
Sen, Sankar
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 406-418
Persistent link: https://www.econbiz.de/10009684889
Saved in:
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