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~isPartOf:"Cogent business & management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"NBER working paper series"
~person:"Cheema, Amar"
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Cheema, Amar
Dhar, Ravi
11
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7
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7
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Cogent business & management
Journal of marketing research : JMR
NBER working paper series
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Transformative consumer research for personal and collective well-being
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Influence of warm versus cool temperatures on consumer choice : a resource depletion account
Cheema, Amar
;
Patrick, Vanessa M.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 984-995
Persistent link: https://www.econbiz.de/10009688751
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2
Framing goals to influence personal savings : the role of specificity and construal level
Ülkümen, Gülden
;
Cheema, Amar
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 958-969
Persistent link: https://www.econbiz.de/10010217423
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3
Anytime versus only: mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation
Cheema, Amar
;
Patrick, Vanessa M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 462-472
Persistent link: https://www.econbiz.de/10003756357
Saved in:
4
The effect of partitions on controlling consumption
Cheema, Amar
;
Soman, Dilip
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 665-675
Persistent link: https://www.econbiz.de/10003794426
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