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~isPartOf:"Colección estudios sectorales"
~isPartOf:"Discussion paper series / IZA"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Markenimage"
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Colección estudios sectorales
Discussion paper series / IZA
Journal of advertising : official publication of the American Academy of Advertising
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The Routledge companion to business in Africa
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ECONIS (ZBW)
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The differential effect of ad novelty and message usefulness on brand judgments
Sheinin, Daniel A.
;
Varki, Sajeev
;
Ashley, Christy
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 5-17
Persistent link: https://www.econbiz.de/10009302704
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2
The moderating effect of brand commitment on the evaluation of competitive brands
Raju, Sekar
;
Unnava, H. Rao
;
Montgomery, Nicole Votolato
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 21-35
Persistent link: https://www.econbiz.de/10003863790
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