The differential effect of ad novelty and message usefulness on brand judgments
Daniel A. Sheinin, Sajeev Varki, and Christy Ashley
| Year of publication: |
2011
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|---|---|
| Authors: | Sheinin, Daniel A. ; Varki, Sajeev ; Ashley, Christy |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 40.2011, 3, p. 5-17
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| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Markenimage | Brand image | Schuhe | Footwear | Fitness-Wirtschaft | Fitness industry | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009302704