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~isPartOf:"Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen"
~language:"deu"
~person:"Acharya, Viral V."
~person:"Corsten, Hans"
~person:"Heidorn, Thomas"
~person:"Stulz, René M."
~person:"Wiedmann, Klaus-Peter"
~source:"econis"
~subject:"Produktdifferenzierung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Mehrbändiges Werk"
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
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ECONIS (ZBW)
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Commodity Branding : Skizzen zu einem markenwert-zentrierten Ansatz und empirische Hinweise zu dessen erfolgreicher Umsetzung
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 81-114)
.
2011
Persistent link: https://www.econbiz.de/10008701320
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