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~isPartOf:"Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen"
~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Kundenintegration"
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Social Web
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Internet marketing
21
Online-Marketing
21
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19
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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
Handbook of social media management : value chain and business models in changing media markets
International journal of electronic commerce : IJEC
Journal of business research : JBR
45
Journal of retailing and consumer services
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Technological forecasting & social change : an international journal
12
The journal of brand management : an international journal
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
The journal of product & brand management
9
International journal of technology marketing : IJTMkt
8
Journal of strategic marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Marketing intelligence & planning
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of services marketing
6
Asia Pacific journal of marketing and logistics
5
Contemporary issues in social media marketing
5
Innovation: organization & management : IOM
5
International journal of internet marketing and advertising : IJIMA
5
International journal of networking and virtual organisations : IJNVO
5
Journal of engineering and technology management : JET-M
5
Journal of management information systems : JMIS
5
Journal of marketing management : MM
5
Journal of marketing theory and practice
5
Journal of promotion management : innovations in planning and applied research
5
Journal of service management
5
Journal of service theory and practice : JSTP
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Marketing theory
5
SpringerLink / Bücher
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
Business horizons
4
Electronic markets : EM ; the international journal of electronic commerce and business media
4
Electronic markets : the international journal on networked business
4
Information systems research : ISR
4
International journal of hospitality management
4
International journal of innovation and technology management
4
International journal of innovation management
4
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ECONIS (ZBW)
12
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1
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10
of
12
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date (oldest first)
1
Co-viewing experience in video websites : the effect of social presence on e-loyalty
Fang, Jiaming
;
Chen, Lei
;
Wen, Chao
;
Prybutok, Victor R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 446-476
Persistent link: https://www.econbiz.de/10011884555
Saved in:
2
The effect of rating scales on decision quality and user attitudes in online innovation communities
Riedl, Christoph A.
;
Blohm, Ivo
;
Leimeister, Jan Marco
; …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
3
,
pp. 7-36
Persistent link: https://www.econbiz.de/10009745724
Saved in:
3
Two faces of growth : linking customer engagement to revenue streams
Zlatanov, Biser
- In:
Handbook of social media management : value chain and …
,
(pp. 289-310)
.
2013
Persistent link: https://www.econbiz.de/10009762874
Saved in:
4
Managing social media value networks : from publisher (broadcast) to user-centric (broadband-narrowcast) business models
Vukanovic, Zvezdan
- In:
Handbook of social media management : value chain and …
,
(pp. 269-288)
.
2013
Persistent link: https://www.econbiz.de/10009762875
Saved in:
5
The impact of Facebook on news consumption
Urban, Agnes
;
Bodoky, Tamas
- In:
Handbook of social media management : value chain and …
,
(pp. 805-817)
.
2013
Persistent link: https://www.econbiz.de/10009763832
Saved in:
6
Customer integration and Web interactivity : a literature review and analysis of the role of transaction costs in building value Webs
Murschetz, Paul
- In:
Handbook of social media management : value chain and …
,
(pp. 775-794)
.
2013
Persistent link: https://www.econbiz.de/10009763838
Saved in:
7
Towards a typology of strategies for user involvement
Krumsvik, Arne H.
- In:
Handbook of social media management : value chain and …
,
(pp. 657-670)
.
2013
Persistent link: https://www.econbiz.de/10009763874
Saved in:
8
Introduction to the special issue : business value creation enabled by social technology
Lang, Karl R.
;
Li, Ting
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
2
,
pp. 5-10
Persistent link: https://www.econbiz.de/10010247647
Saved in:
9
Integriertes Community Marketing : Kunden- und Leistungspotenziale erfolgreich verknüpfen
Kaul, Helge
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 53-71)
.
2008
Persistent link: https://www.econbiz.de/10003709928
Saved in:
10
Community-based Innovation bei adidas
Walcher, Dominik
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 89-105)
.
2008
Persistent link: https://www.econbiz.de/10003709956
Saved in:
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