Managing social media value networks : from publisher (broadcast) to user-centric (broadband-narrowcast) business models
Year of publication: |
2013
|
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Authors: | Vukanovic, Zvezdan |
Published in: |
Handbook of social media management : value chain and business models in changing media markets. - Heidelberg [u.a.] : Springer, ISBN 3-642-28896-0. - 2013, p. 269-288
|
Subject: | Social Web | Social web | Betriebliche Wertschöpfung | Value creation | Benutzerfreundlichkeit | Usability | Kundenintegration | Customer integration | Geschäftsmodell | Business model |
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