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~isPartOf:"Competitiveness review : CR"
~isPartOf:"Cross-cultural and critical perspectives on brands"
~isPartOf:"EuroMed journal of business"
~isPartOf:"International journal of organizational analysis"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"The marketing review"
~language:"eng"
~person:"Arslanagic-Kalajdzic, Maja"
~person:"Balaji, M. S."
~person:"Geuens, Maggie"
~person:"Ko, Eunju"
~person:"Melewar, T. C."
~person:"Seo, Yuri"
~person:"Teng, Lefa"
~person:"Vrontis, Demetris"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Strategic management"
~type_genre:"Reprint"
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Arslanagic-Kalajdzic, Maja
Balaji, M. S.
Geuens, Maggie
Ko, Eunju
Melewar, T. C.
Seo, Yuri
Teng, Lefa
Vrontis, Demetris
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Competitiveness review : CR
Cross-cultural and critical perspectives on brands
EuroMed journal of business
International journal of organizational analysis
Journal of business ethics : JOBE
Journal of business research : JBR
Qualitative market research : an international journal
The marketing review
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
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Laroche, Michel
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2009
Persistent link: https://www.econbiz.de/10003785576
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