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~isPartOf:"Competitiveness review : CR"
~isPartOf:"Digital advertising : theory and research"
~isPartOf:"International studies of management and organization"
~isPartOf:"Journal for global business advancement : JGBA"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of transnational management : the official journal of the International Management Development Association"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~person:"Beatty, Sharon E."
~person:"Dwivedi, Yogesh Kumar"
~person:"Martin, Drew"
~person:"Mattila, Anna S."
~person:"Melewar, T. C."
~person:"Seo, Yuri"
~person:"Vrontis, Demetris"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Strategic management"
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Consumer behaviour
Konsumentenverhalten
Strategic management
Brand management
33
Markenführung
33
Corporate reputation
22
Firmenimage
22
Brand image
18
Markenimage
18
Beziehungsmarketing
16
Relationship marketing
16
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13
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Beatty, Sharon E.
Dwivedi, Yogesh Kumar
Martin, Drew
Mattila, Anna S.
Melewar, T. C.
Seo, Yuri
Vrontis, Demetris
Laroche, Michel
29
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Richard, Marie-Odile
11
Teng, Lefa
11
Balaji, M. S.
10
Kukar-Kinney, Monika
10
Brenes, Esteban R.
9
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Gupta, Suraksha
9
Septianto, Felix
9
Thrassou, Alkis
9
Choi, Jeonghye
8
Merchant, Altaf
8
Sharma, Piyush
8
Shukla, Paurav
8
Veloutsou, Cleopatra
8
Wang, Cheng Lu
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Balabanis, George
7
Bang, Nguyen
7
Dennis, Charles
7
Foroudi, Pantea
7
Geuens, Maggie
7
Kim, Kyung Hoon
7
Lindgreen, Adam
7
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7
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Competitiveness review : CR
Digital advertising : theory and research
International studies of management and organization
Journal for global business advancement : JGBA
Journal of business ethics : JOBE
Journal of business research : JBR
Journal of transnational management : the official journal of the International Management Development Association
Qualitative market research : an international journal
International journal of hospitality management
25
Journal of retailing and consumer services
12
The marketing review
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
The journal of services marketing
9
European journal of marketing : EJM
7
International journal of Indian culture and business management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Technological forecasting & social change : an international journal
7
Cornell hospitality quarterly : CQ
5
Global business & economics review
5
International journal of contemporary hospitality management
5
Journal of hospitality marketing & management
5
Information systems management
4
Journal of marketing theory and practice
4
Journal of promotion management : JPM
4
Journal of service management
4
The Cornell hospitality quarterly
4
World review of entrepreneurship, management and sustainable development
4
International marketing review
3
Journal of consumer behaviour : an international research review
3
Journal of service research : JSR
3
The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
Electronic government : EG; an international journal
2
European journal of marketing
2
International journal of bank marketing
2
International journal of business information systems : IJBIS
2
International journal of technology marketing : IJTMkt
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of financial services marketing : JFSM
2
Journal of global marketing
2
Journal of international management
2
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ECONIS (ZBW)
79
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1
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79
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1
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
2
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
3
Machine autonomy for rehabilitation of elderly people : a trade-off between machine intelligence and consumer trust
Shareef, Mahmud Akhter
;
Ahmed, Jashim Uddin
;
Giannakis, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014304014
Saved in:
4
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
5
Value based marketing : examining the role of leadership support in promoting neuromarketing
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
28
(
2023
)
1/2
,
pp. 141-164
Persistent link: https://www.econbiz.de/10014320170
Saved in:
6
Antecedents to enculturation and acculturation for diffusion of knowledge using internet applications : an empirical investigation
Chaudhuri, Ranjan
;
Chatterjee, Sheshadri
;
Siachou, Evangelia
- In:
Journal for global business advancement : JGBA
15
(
2022
)
3
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014308983
Saved in:
7
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
8
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
Saved in:
9
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
10
Examining the industrial buying behavior in Indian market : from behavior and cultural perspective for B2B buyers and suppliers
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
151
(
2022
),
pp. 86-99
Persistent link: https://www.econbiz.de/10013459145
Saved in:
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