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~isPartOf:"Competitiveness review : CR"
~isPartOf:"Digital advertising : theory and research"
~isPartOf:"Journal for global business advancement : JGBA"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~person:"Beatty, Sharon E."
~person:"Dwivedi, Yogesh Kumar"
~person:"Martin, Drew"
~person:"Mattila, Anna S."
~person:"Melewar, T. C."
~person:"Seo, Yuri"
~person:"Vrontis, Demetris"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Strategic management"
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Consumer behaviour
Konsumentenverhalten
Strategic management
Brand management
25
Markenführung
25
Brand image
15
Markenimage
15
Corporate reputation
14
Firmenimage
14
Beziehungsmarketing
12
Relationship marketing
12
Innovation
11
Innovation management
10
Innovationsmanagement
10
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10
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Beatty, Sharon E.
Dwivedi, Yogesh Kumar
Martin, Drew
Mattila, Anna S.
Melewar, T. C.
Seo, Yuri
Vrontis, Demetris
Laroche, Michel
29
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Richard, Marie-Odile
11
Teng, Lefa
11
Balaji, M. S.
10
Kukar-Kinney, Monika
10
Brenes, Esteban R.
9
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Gupta, Suraksha
9
Septianto, Felix
9
Choi, Jeonghye
8
Merchant, Altaf
8
Sharma, Piyush
8
Shukla, Paurav
8
Veloutsou, Cleopatra
8
Wang, Cheng Lu
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Balabanis, George
7
Foroudi, Pantea
7
Geuens, Maggie
7
Kim, Kyung Hoon
7
Lindgreen, Adam
7
Liu, Martin J.
7
McLean, Graeme J.
7
Roy, Rajat
7
Roy, Sanjit
7
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Competitiveness review : CR
Digital advertising : theory and research
Journal for global business advancement : JGBA
Journal of business ethics : JOBE
Journal of business research : JBR
Qualitative market research : an international journal
International journal of hospitality management
25
Journal of retailing and consumer services
12
The marketing review
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
The journal of services marketing
9
European journal of marketing : EJM
7
International journal of Indian culture and business management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Technological forecasting & social change : an international journal
7
Cornell hospitality quarterly : CQ
5
Global business & economics review
5
International journal of contemporary hospitality management
5
International studies of management and organization
5
Journal of hospitality marketing & management
5
Information systems management
4
Journal of marketing theory and practice
4
Journal of promotion management : JPM
4
Journal of service management
4
Journal of transnational management : the official journal of the International Management Development Association
4
The Cornell hospitality quarterly
4
World review of entrepreneurship, management and sustainable development
4
International marketing review
3
Journal of consumer behaviour : an international research review
3
Journal of service research : JSR
3
The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
Electronic government : EG; an international journal
2
European journal of marketing
2
International journal of bank marketing
2
International journal of business information systems : IJBIS
2
International journal of technology marketing : IJTMkt
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of financial services marketing : JFSM
2
Journal of global marketing
2
Journal of international management
2
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ECONIS (ZBW)
70
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1
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
2
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
3
Machine autonomy for rehabilitation of elderly people : a trade-off between machine intelligence and consumer trust
Shareef, Mahmud Akhter
;
Ahmed, Jashim Uddin
;
Giannakis, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014304014
Saved in:
4
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
5
Antecedents to enculturation and acculturation for diffusion of knowledge using internet applications : an empirical investigation
Chaudhuri, Ranjan
;
Chatterjee, Sheshadri
;
Siachou, Evangelia
- In:
Journal for global business advancement : JGBA
15
(
2022
)
3
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014308983
Saved in:
6
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
7
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
Saved in:
8
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
9
Examining the industrial buying behavior in Indian market : from behavior and cultural perspective for B2B buyers and suppliers
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
151
(
2022
),
pp. 86-99
Persistent link: https://www.econbiz.de/10013459145
Saved in:
10
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
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