//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Competitiveness review : CR"
~isPartOf:"Digital advertising : theory and research"
~isPartOf:"Journal for global business advancement : JGBA"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~person:"Beatty, Sharon E."
~person:"Dwivedi, Yogesh Kumar"
~person:"Martin, Drew"
~person:"Mattila, Anna S."
~person:"Melewar, T. C."
~person:"Seo, Yuri"
~person:"Vrontis, Demetris"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
61
Konsumentenverhalten
61
Brand management
25
Markenführung
25
Brand image
15
Markenimage
15
Corporate reputation
14
Firmenimage
14
Beziehungsmarketing
12
Relationship marketing
12
Innovation
11
Innovation management
10
Innovationsmanagement
10
Internet marketing
10
Luxury goods
10
Luxusgüter
10
Online-Marketing
10
Markenartikel
9
Marketing management
9
Marketingmanagement
9
Social Web
9
Social web
9
Strategic management
9
Strategisches Management
9
Brand
8
Firm performance
8
Holiday behaviour
8
Public relations
8
Unternehmenserfolg
8
Urlaubsverhalten
8
Öffentlichkeitsarbeit
8
Advertising effects
7
Bibliometrics
7
Bibliometrie
7
Corporate Social Responsibility
7
Corporate social responsibility
7
Customer satisfaction
7
Dienstleistungsqualität
7
Kundenzufriedenheit
7
Service quality
7
more ...
less ...
Online availability
All
Undetermined
107
Free
5
Type of publication
All
Article
161
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
158
Aufsatz in Zeitschrift
158
Collection of articles of several authors
7
Sammelwerk
7
Aufsatzsammlung
2
Aufsatz im Buch
1
Book section
1
more ...
less ...
Language
All
English
Undetermined
25
Author
All
Beatty, Sharon E.
Dwivedi, Yogesh Kumar
Martin, Drew
Mattila, Anna S.
Melewar, T. C.
Seo, Yuri
Vrontis, Demetris
Laroche, Michel
44
Huarng, Kun-Huang
39
Parida, Vinit
36
Ko, Eunju
35
Lindgreen, Adam
34
Oghazi, Pejvak
34
Woodside, Arch G.
34
Pereira, Vijay
33
Sharma, Piyush
29
Foroudi, Pantea
28
Kraus, Sascha
27
Wincent, Joakim
27
Chebat, Jean-Charles
25
Gupta, Suraksha
25
Paul, Justin
24
Valette-Florence, Pierre
23
Thrassou, Alkis
22
Gustafsson, Anders
21
Melé Carné, Domènec
20
Adomako, Samuel
19
Babin, Barry J.
19
Bartikowski, Boris
19
Dhir, Amandeep
19
Diamantopoulos, Adamantios
19
Kumar, Satish
19
Yu, Tiffany Hui-Kuang
19
Zhou, Kevin Zheng
19
Bouncken, Ricarda B.
18
Du, Xingqiang
18
Haim Hilman Abdullah
18
Jo, Hoje
18
Johnston, Wesley J.
18
Malik, Ashish
18
Cleveland, Mark
17
Donthu, Naveen
17
Freeman, R. Edward
17
more ...
less ...
Published in...
All
Competitiveness review : CR
Digital advertising : theory and research
Journal for global business advancement : JGBA
Journal of business ethics : JOBE
Journal of business research : JBR
Qualitative market research : an international journal
International journal of hospitality management
50
Technological forecasting & social change : an international journal
28
The marketing review
24
Journal of retailing and consumer services
19
International marketing review
17
Information systems management
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
16
The journal of services marketing
16
International journal of Indian culture and business management
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
European journal of marketing : EJM
13
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of marketing theory and practice
13
Global business & economics review
11
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
11
The journal of brand management : an international journal
11
International studies of management and organization
10
World review of entrepreneurship, management and sustainable development
10
International journal of contemporary hospitality management
9
International journal of internet marketing and advertising : IJIMA
9
Journal for international business and entrepreneurship development
9
Cornell hospitality quarterly : CQ
8
Journal of Asia Business Studies
8
Journal of service research : JSR
8
Journal of transnational management : the official journal of the International Management Development Association
8
Marketing intelligence & planning
8
Springer eBook Collection
8
International journal of business information systems : IJBIS
7
SpringerLink / Bücher
7
The Cornell hospitality quarterly
7
The annals of business research
7
International Journal of Contemporary Hospitality Management
6
International Marketing Review
6
Journal of hospitality marketing & management
6
Journal of marketing management : MM
6
Journal of promotion management : JPM
6
Psychology & marketing
6
more ...
less ...
Source
All
ECONIS (ZBW)
161
OLC EcoSci
7
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
169
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
2
Developing resilience of MNEs : from global value chain (GVC) capability and performance perspectives
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014547379
Saved in:
3
Generative artificial intelligence in innovation management : a preview of future research developments
Mariani, Marcello M.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014549573
Saved in:
4
Guest editorial: a blockchain-based approach to marketing in the sharing economy
Teck Ming Tan
;
Salo, Jari
;
Brashear-Alejandro, Thomas
; …
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-6
Persistent link: https://www.econbiz.de/10014551493
Saved in:
5
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
6
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
7
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
8
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
9
Deepfakes : deceptions, mitigations, and opportunities
Mustak, Mekhail
;
Salminen, Joni
;
Mäntymäki, Matti
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013468822
Saved in:
10
Disentangling sustainability and resiliency factors in buyer-supplier relationships : a state-of-the-art review
Maleki, Hossein
;
Aghazadeh, Hashem
;
Amoozad Mahdiraji, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014304131
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->