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~isPartOf:"Competitiveness review : CR"
~isPartOf:"Global business & economics review"
~isPartOf:"Journal of business ethics : JBE"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"Springer eBook Collection"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Destination management"
~subject:"Konsumentenverhalten"
~subject:"Strategic management"
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Consumer behaviour
Destination management
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Corporate social responsibility
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2,146
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Laroche, Michel
29
Ko, Eunju
23
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Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Bartikowski, Boris
13
Filieri, Raffaele
13
Seo, Yuri
13
Septianto, Felix
13
Melewar, T. C.
12
Teng, Lefa
12
Richard, Marie-Odile
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
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10
Martin, Drew
10
Phau, Ian
10
Veloutsou, Cleopatra
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9
Chebat, Jean-Charles
9
Foroudi, Pantea
9
Gupta, Suraksha
9
Lindgreen, Adam
9
Mattila, Anna S.
9
Sharma, Piyush
9
Shukla, Paurav
9
Balabanis, George
8
Beatty, Sharon E.
8
Choi, Jeonghye
8
Martínez-López, Francisco J.
8
Merchant, Altaf
8
Pelsmacker, Patrick de
8
Schlegelmilch, Bodo B.
8
Spielmann, Nathalie
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Palgrave Connect (Online service)
1
Universitatea Emanuel din Oradea
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Competitiveness review : CR
Global business & economics review
Journal of business ethics : JBE
Journal of business ethics : JOBE
Journal of business research : JBR
Qualitative market research : an international journal
Springer eBook Collection
The journal of brand management : an international journal
Journal of retailing and consumer services
1,946
International journal of hospitality management
770
International journal of consumer studies
761
Psychology & marketing
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
572
Tourism management : research, policies, practice
523
Working paper / National Bureau of Economic Research, Inc.
496
Journal of travel and tourism marketing
448
Technological forecasting & social change : an international journal
441
NBER Working Paper
427
Asia Pacific journal of marketing and logistics
403
The journal of product & brand management
396
Management science : journal of the Institute for Operations Research and the Management Sciences
370
European journal of marketing : EJM
368
Cogent business & management
349
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
342
Journal of international consumer marketing
322
Journal of marketing management : MM
318
Journal of retailing
306
SpringerLink / Bücher
305
International journal of contemporary hospitality management
300
International journal of retail & distribution management
300
Journal of marketing communications
299
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
297
Journal of fashion marketing and management
296
Journal of marketing
296
Marketing letters : a journal of research in marketing
294
The international review of retail, distribution and consumer research
292
Journal of the Academy of Marketing Science
287
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of hospitality marketing & management
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
277
The journal of services marketing
265
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ECONIS (ZBW)
3,488
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1
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
3
Adaptive strength : unveiling a multilevel dynamic process model for organizational resilience
Napier, Elizabeth
;
Liu, Steven Y. H.
;
Liu, Jingting
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014541933
Saved in:
4
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
5
Alliance management capability and SMEs' international expansion : the role of innovation pathways
Al-Tabbaa, Omar
;
Zahoor, Nadia
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014536193
Saved in:
6
Artificial intelligence and consumer behavior : from predictive to generative AI
Hermann, Erik
;
Puntoni, Stefano
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556470
Saved in:
7
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
8
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
9
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
10
Between episodes of strategy : sociomateriality, sensemaking, and dysfunction in a scenario planning process
Bowman, Gary
;
Parks, Ryan W.
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014555868
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