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~isPartOf:"Competitiveness review : CR"
~isPartOf:"Journal of business ethics : JBE"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Innovation management"
~subject:"Strategic management"
~subject:"Tourism"
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Consumer behaviour
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2,021
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2,012
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1,925
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961
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Laroche, Michel
29
Ko, Eunju
23
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17
Vrontis, Demetris
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16
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14
Bartikowski, Boris
13
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13
Seo, Yuri
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Septianto, Felix
13
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12
Filieri, Raffaele
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Melewar, T. C.
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9
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9
Mattila, Anna S.
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Paul, Justin
9
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9
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Global Brand Conference <11., 2016, Bradford>
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Competitiveness review : CR
Journal of business ethics : JBE
Journal of business ethics : JOBE
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Qualitative market research : an international journal
The journal of brand management : an international journal
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1,273
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1,033
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894
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871
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779
International journal of consumer studies
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Psychology & marketing
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NBER working paper series
631
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621
International journal of innovation management
589
Journal of travel and tourism marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Industrial marketing management : the international journal for industrial and high-tech firms
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SpringerLink / Bücher
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International journal of technology management : IJTM
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NBER Working Paper
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Journal of open innovation : technology, market, and complexity
457
Research policy : policy, management and economic studies of science, technology and innovation
456
Technovation : the international journal of technological innovation, entrepreneurship and technology management
452
Management science : journal of the Institute for Operations Research and the Management Sciences
449
Tourism analysis : an interdisciplinary tourism & hospitality journal
438
Cogent business & management
420
Asia Pacific journal of marketing and logistics
417
The journal of product & brand management
405
International journal of contemporary hospitality management
404
European journal of marketing : EJM
385
Journal of marketing research : JMR
351
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
IEEE transactions on engineering management : EM
343
Strategic management journal
335
Journal of marketing management : MM
330
Journal of international consumer marketing
324
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
3,793
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1
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
3
Adaptive strength : unveiling a multilevel dynamic process model for organizational resilience
Napier, Elizabeth
;
Liu, Steven Y. H.
;
Liu, Jingting
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014541933
Saved in:
4
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
5
Alliance management capability and SMEs' international expansion : the role of innovation pathways
Al-Tabbaa, Omar
;
Zahoor, Nadia
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014536193
Saved in:
6
Artificial intelligence and consumer behavior : from predictive to generative AI
Hermann, Erik
;
Puntoni, Stefano
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556470
Saved in:
7
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
8
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
9
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
10
Between episodes of strategy : sociomateriality, sensemaking, and dysfunction in a scenario planning process
Bowman, Gary
;
Parks, Ryan W.
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014555868
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