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~isPartOf:"Competitiveness review : CR"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"Review of managerial science : RMS"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Strategic management"
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Consumer behaviour
Strategic management
Konsumentenverhalten
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Laroche, Michel
29
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Seo, Yuri
12
Teng, Lefa
12
Filieri, Raffaele
11
Melewar, T. C.
11
Richard, Marie-Odile
11
Septianto, Felix
11
Vrontis, Demetris
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
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Kukar-Kinney, Monika
10
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9
Chebat, Jean-Charles
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Foroudi, Pantea
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Geuens, Maggie
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Gustafsson, Anders
7
Kim, Kyung Hoon
7
Lindgreen, Adam
7
Liu, Martin J.
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Martin, Drew
7
McLean, Graeme J.
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Paul, Justin
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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1,938
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435
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Asia Pacific journal of marketing and logistics
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370
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The journal of brand management : an international journal
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of international consumer marketing
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Journal of marketing management : MM
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Tourism management : research, policies, practice
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Journal of retailing
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SpringerLink / Bücher
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International journal of retail & distribution management
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Journal of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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Marketing letters : a journal of research in marketing
294
The international review of retail, distribution and consumer research
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Journal of fashion marketing and management
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Journal of the Academy of Marketing Science
287
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
International journal of contemporary hospitality management
278
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
277
The journal of services marketing
265
Strategic management journal
263
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
2,791
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1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
Adaptive strength : unveiling a multilevel dynamic process model for organizational resilience
Napier, Elizabeth
;
Liu, Steven Y. H.
;
Liu, Jingting
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014541933
Saved in:
3
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
4
Alliance management capability and SMEs' international expansion : the role of innovation pathways
Al-Tabbaa, Omar
;
Zahoor, Nadia
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014536193
Saved in:
5
Artificial intelligence and consumer behavior : from predictive to generative AI
Hermann, Erik
;
Puntoni, Stefano
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556470
Saved in:
6
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
7
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
8
Between episodes of strategy : sociomateriality, sensemaking, and dysfunction in a scenario planning process
Bowman, Gary
;
Parks, Ryan W.
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014555868
Saved in:
9
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
10
Big business returns on B Corp? : growing with green & lean as any label is a good label
Valdimar Sigurdsson
;
Larsen, Nils Magne
;
Folwarczny, Michał
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535964
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